About Me

Originating from Portland, Oregon, Greg Pierson stands as an epitome of entrepreneurial brilliance, reflecting qualities of leadership, tenacity, and creativity. His crowning achievement is the development of device-centric reputation systems, with a notable mark in enhancing online fraud control and user verification.

Foundation Years

His roots trace back to North Portland, where he was brought up alongside a younger sibling. Their family shifted to Northeast Portland when he was 8, which would remain their home for several decades. The ambiance of this home was steeped in values, with his father managing facilities and his mother, a devoted English teacher, nurturing his fondness for literature and knowledge.

Life's Cherished Romance

From high school romance to three and a half decades of marital bliss, Greg and his spouse's journey is heartwarming. Their bond saw them raising two children, their elder daughter aiming for academic heights and their younger son in high school. The backbone of his triumphs, his wife, has remained his pillar of strength throughout.

Entrepreneurial Groundwork

Embarking on his professional path, he first showcased his exceptional problem-solving skills as a consultant at Accenture. His insights benefitted renowned brands like Nordstrom, Bridgestone Firestone, and Land's End, steering teams toward system implementations and necessary operational shifts.

Crafting Breakthroughs

Greg Pierson's essence is a relentless drive for innovation. His career showcases numerous patents in the realms of fraud prevention, user verification, and safe transaction processes.

Cultivating Flourishing Ventures

Beyond his knack for problem-solving, his genius is evident in creating dynamic teams that translate dreams into tangible outcomes. It's his vision, collaborative ethos, and adept handling of challenges that have steered his firm's success. Under his leadership as a co-founder and CEO, he twice metamorphosed mere ideas into booming global ventures valued above $650 million, all with team members who proudly held stakes in the companies.

Recognitions and Honors

Although he was a noteworthy finalist for the Entrepreneur of the Year by Ernst and Young, he cherishes the accolades won by his team even more, with awards like the InfoSecurity Products Guide, IDnext, and Fortress Cyber Security decorating their achievements.

The Chapter of iovation and TransUnion

For 14 years, he helmed iovation, gaining the trust of 35,000 global brands to offer insights for authentication and fraud prevention. The year 2018 saw TransUnion integrating iovation, combining device and identity intelligence. Under Greg's leadership, iovation wasn't just about services; it was about people. Remarkably, many employees chose to return after venturing out, a testament to its enriching work culture. His leadership concluded in 2020 after a seamless transition to a new helm.

Guidance and Mentorship

Transitioning from a CEO role, Pierson now channels his expertise into guiding CEOs, investing in burgeoning firms, and offering consultative services. His investments span across domains like ChemDirect, Qlash, and OpenContext, all while connecting with go-getters eager to tackle intricate challenges.

Thrills and Bonds: Shared Moments with His Progeny

His current passion intertwines with his son's budding racing career. 2020 witnessed his son joining a premier racing team for the FIA World Endurance Championship, allowing Greg to merge his thrill for adventures with the delight of watching his son's achievements.

Commitment to Virtuous Endeavors

His philanthropic inclinations see him ardently supporting entities such as Self Enhancement, Inc. Beyond monetary contributions, he extends college scholarships to promising youths, engages in talks, mentors, and offers any assistance within his capacity.

What Lies Ahead?

While Greg Pierson appears to revel in his current semi-retired phase, there's a hint of anticipation for what's next. His illustrious path suggests that he might dive into another venture when the time feels right. Meanwhile, he's soaking in the joys of mentoring, advising, and globetrotting with his loved ones. His narrative remains an inspiring tapestry of grit and achievement.